I can’t express how long I had been looking forward to this day. I was lucky enough to have seen J. Cole in the Electric Ballroom in Camden some years ago. With a small crowd, and in a small venue, the gig was pretty epic. So it was interesting to see how that experience would fair up against this one.
Mr Tim Westwood opened the show. His DJ set was obviously dedicated to turning up the crowd as he shouted out everyone possible, be it the students, the 9-5ers, drug dealers and the stay at home mums. He played some great tunes, as the audience went mad for the Kendrick Lamar and Drake tracks. Westwood is legendary in this business. But with the inclusion of some ratchet tracks, I realised how dire some of today’s hip hop is. Westwood constantly and rather annoyingly shouting “wiggity”, was something we could have done without.
To my surprise the other opening acts remained the same as J Cole’s shows in the US. Dreamville signee Bas helped warm up the crowd, who played a selection of tracks off his mixtape Quarter Water Raised Me Vol II. Bas was humorous and humble, admitting to the audience that people must be wondering who the f*** he is. Showing it was very much a Dreamville affair, he also brought on Omen who sang his verse from Cole’s track “Enchanted”. He also sang his track “Break Out”. These Dreamvillains are definitely great spitters.
Roughly 40 minutes later the curtain dropped and a video appeared of a news report, informing us of Cole being in an accident. I didn’t quite get the link between this and the concert itself. I’m wondering if it was something to do with the film (which I haven’t seen)? Cole appeared and the standing crowd as well as the seated went absolutely wild as he opened with my favourite track off the Born Sinner album “Trouble”.
Trouble was followed by Land of Snakes, and some dope animations related to the tracks. Cole dressed simply in black, plus his prized chain and a SINNER hat played most of the tracks off the Born Sinner album. A handful were brought in with an dramatic introduction such as the girlfriend-esque phone message to Cole which led to Runaway.
The choice of tracks on the setlist was perfect. Cole also included key older tracks including “Blow Up”, “Work Out”, “In the Morning”, “Lost Ones” and “Can’t Get Enough”. “She Knows” and “Rich Niggaz” very much were crowd favourites which are excellent tracks to hear live.
The set was progressive but simplistic, not overdone but appropriate. There was an amazing live band behind Cole, as well as two beautiful backing singers who had some amazing moves. This backdrop, of what I can only describe as curtains, (I’m sure there’s a technical terms) were really cool as they dropped off every so often showing different Cole related symbols.
One of the highlights of the gig had to have been when he ask for requests from the crowd. Cole managed to get the requests from one or two fans seated up top and those in the crowd after which he gave the audience a vote. This was impressive and showed he was ready for anything unlike artists who only wish to stick to a rigid format in shows. He played his “Back To The Topic Freestyle” from his Friday Night Lights Mixtape which only a true J. Cole fan would know.
Performance wise, Cole was on form, the audience was a gooden knowing every line to every song. For me ‘She Knows’ and ‘Rich Niggas’ were particularly epic. Cole occasionally took a swig of his “bottle of Hennessy”, and told the crowd that he’d been drinking A LOT. I’m not sure he’s that foolish, could’ve been a honey mixture for all we know.
What I definitely noticed this time is a very structured show where Cole was on point on being a performer who has progressed. The Roc Nation star now seems to have created himself into a professional on stage, who looks effortless on the mic and at ease. At the same time he was also pretty funny. This of course is only emblematic of how quickly Cole has become and continues to elevate to stardom.
Cole’s last comments of the night were, “See you at the O2 Arena”. He knows that’s once you sell out arenas you’re making the REAL money. I’ll be somewhat sad once he does, and that real connection that you have with the audience in big arenas is never there for me at such concerts. But of course, I’ll be happy he’s made it big. It’s nice to see a star grow and also maintain a very humble nature which is visible from his interviews.